Zephyrus Balloon Festival
Brand Identity, Motion Graphics, Print Design
Role: Design & Concept
Collaborators: Martha Fierro, Vidhi Patel, Alison Blake, Hyunji Jun
Zephyrus [the Greek god of the gentle west wind] is a Greece-based balloon festival that invites all to a weekend of food, music, and celebration. The brand identity connects the feeling of floating in open air with Swiss Style inspiration by employing, yet challenging, a grid system. The bright color palette embodies the delightful, colorful design of hot air balloons.
