Project Plie by ABT
UI/UX, Brand Identity, Publication
Role: Design & Strategy
Project Plie, the American Ballet Theatre's diversity and inclusion initiative, involves workshops, scholarships, teacher training, and more. Because of the project's breadth, an independent website and fundraising event improves the content's accessibility.
The highlight of the initiative and collateral is Misty Copeland, who in 2015 became the first African American ballerina to be promoted to principal dancer, the highest position in a ballet company. The treatment of type, layout, and imagery stays true to the ABT look, while branching into its own identity celebrating diversity and the beauty and complexity of dance for all.