PER—Fostering Curiosity
Thesis Venture, Branding, UI/UX

Advisors: Steven Heller, Lita Talarico, Lauren Cantor

Venture Forum Presentation here
Full Case Study here

Milton Glaser once said, “We are all born with genius. But what happens in life is that we stop listening to our inner voices.” The crux of this venture involves listening to those voices and cultivating our lifelong curiosity. PER is a multimedia publication that curates diverse interdisciplinary voices and allows the user to access content crossing any two disciplines they choose.

The name "PER" itself denotes "by means of," and serves as an abbreviation of the word “perspective." The visual branding incorporates carefully selected colors driven by psychology. The overall look and feel of the platform marries free artistic expression with logicality of academic sources.


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