Nespresso Campaigns & Retail
Campaign Identity, Experiential Design, Event Design
Role: Designer @ nmbl agency
Collaborators: Joyce Yu, Madison Hubbard, Cristiana Neves
With the launch of multiple standout Nespresso campaigns, our team designed retail spaces and tasting experiences across all Nespresso boutiques nationwide.
Nespresso introduced Vertuo Pop—their smallest, most affordable, most colorful machine. We designed archways and "coffee nooks" to display its ability to live in any environment, no matter how small or unusual. We took it a step further with multiple Pop Up Café experiences, such as at the ferris wheel at the Santa Monica Pier, and in a golf cart at the Netflix Cup [the Formula 1 & PGA tournament].
The unprecedented "Crafted by Curiosity" collaboration between Nespresso and Blue Bottle Coffee was a fusion of worlds. We transformed the second floor of the SoHo flagship store and guests were invited to taste and learn about the innovative blend.