Nespresso Pop Summer
Art Direction, Campaign Identity, Social Media
Role: Designer @ nmbl
Collaborators: Joyce Yu, Madison Hubbard, Cristiana Neves,
Rachel D'Alfonso, Ivory Ward, Eric Sherman
Following the launch of the Nespresso POP—their smallest, most colorful machine—the brand sought to expand its presence through a series of bold, unexpected activations. Pop Up Cafés were designed to display its ability to create elevated coffee experiences in any environment, such as at Cannes, the Santa Monica Pier, the World Trade Center, and the Netflix Cup in Las Vegas.
Furthermore, we created visually driven social media content highlighting summer recipes and various coffee moments in collaboration with content creators and brands such as Pantone.
