The Flower Power Problem
Social Campaign & Identity, Print Design

Role: Design, Concept & Strategy
Supervisor: Steven Heller

Since flowers are not edible crops, many are unaware of the damaging effects of the flower industry on the environment, as well as their exemption from pesticide regulations. This campaign aims to educate and encourage consumers to purchase locally-grown flowers.

Bold and fluid typography and illustration come together to express the beauty of nature and strike a chord with the viewer to protect it. The campaign design is organic and approachable, aiming to engage a Gen Z and Millennial target audience and motivate more sustainable daily practices.


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