Coral Reef Alliance
UI/UX, Animated Posters
Client: Coral Reef Alliance [concept]
The Coral Reef Alliance is a non-profit organization focused on saving and protecting the world's coral reefs. This donation campaign includes digital and interactive promotional pieces to increase interest and ease of access to the donation landing page.
The main challenge is to engage in order to instigate and facilitate action. The campaign is designed to catch the audience's eye with its vibrance and clarity. The animated posters are interactive and touchscreen. When the viewer taps on a part of the coral, it turns white to represent mankind's damage to our coral reef ecosystems.