Cendant Outdoor Gear
Brand Identity, Web Design
Client: Cendant Outdoor Gear [concept]
Cendant is an Icelandic outdoor gear brand focused on versatility and timelessness in their designs. Their products are made to last a lifetime and serve as a dependable travel companion to one's vast, unique adventures.
The color palette and natural patterns and textures pay homage to the brand's Icelandic roots. The sleek typography and dynamic layout bring a sense of modernity to elevate the brand's trust and mission. An abstraction of both a compass and celestial objects make up the logo icon, reinforcing the everlasting brand purpose and idea of a guiding direction.